Sporting an ensemble at Royal Ascot, Wimbledon, Henley and the Chap Olympiad




Our Fashion Editor, Chloe Coco Arnold, adds a dash of humour to her preview of the summer’s best social events.

Whether or not you are an avid follower of summer sporting events – and I don’t mean ones where you drip any perspiration – outdoor activities seem to be the central theme in the social calendar this summer. The obvious sporting event of the year is the upcoming London Olympics; however, there are plenty of other outings to enjoy whilst looking your best. I have picked some of this season’s favorite events that give us an excuse to dress up and have fun!
The Queens Diamond Jubilee kicked off the sporting trend in style by impressing us with thousands of boats along the Thames in a tribute to her Majesty’s long reign. But this was only the start of a summer of a fun and there are plenty more exciting occasions lying ahead…

Looking regal at Royal Ascot

Tomorrow sees the first day of Royal Ascot, which is one of the pinnacle events of the summer social season, especially in light of this year’s Jubilee. Ascot officials boast that the “Royal Meeting will certainly be one of the must attend events of the year to enjoy all of the pageantry and history of a quintessentially British day out.”  So with this in mind, if you are looking forward to a week of Horse Racing, no matter what ticket division you hold, this meet is an elegant affair and a wonderful sense of occasion for all involved. Formal or informal, it’s a great excuse to get sufficiently stylish. But take note of the dress code, which varies according to each section.
The dress code at Royal Ascot is much stricter this year and they have given examples of what is acceptable
The dress code at Royal Ascot is much stricter this year and they have given examples of what is acceptable
The main Grandstand Admission has the least formal dress code and those at Ascot suggest, “Whilst we encourage racegoers to wear smart clothes in order to fully enjoy the race day experience, no formal dress code applies, except that bare chests are not permitted at any time.” So, no hooliganism boys!
If you have tickets for the Premier Admission section, Ascot suggests “Gentlemen should wear a jacket and tie, smart trousers or smart jeans, no trainers. Ladies should dress for a smart occasion; hats are encouraged but not compulsory” And finally, if you find yourself mingling with aristocracy and want to feel as regal as the Royals in the Royal Enclosure, the dress code for this year has changed slightly. The racecourse has offered some examples and photos of what is acceptable. A visual guideline if you will, which is considerate, if not a little controlling… who said we live in democracy?! But alas, tradition is tradition and who are we to argue.
The biggest amendment to the dress code is no fascinators are allowed and of course, if you dare to show off your midriff there may be cries of ‘off with her head!’ For those who need a reminder of what is acceptable, here are the golden rules:
“Dresses and skirts should be of modest length defined as falling just above the knee or longer. Dresses and tops should have straps of one inch or greater. Jackets and pashminas may be worn with dresses and tops underneath. Trouser suits are welcome. They should be of full length and of matching material and colour. Hats should be worn; a headpiece which has a base of 4 inches or more in diameter is acceptable as an alternative to a hat. Strapless, off the shoulder, halter neck, spaghetti straps and dresses with a strap of less than one inch (2.5cm) are not permitted. Fascinators are no longer permitted in the Royal Enclosure.”

Strawberries and Cream at Wimbledon

The biggest tennis tournament of the summer takes place immediately after Ascot and is alternative if fine fillies and betting on you favorite stallion are not your thing. Taking place from June 25th to July 8th, bright whites and strawberries and cream courtside is another appealing option.
Anne Hathaway attended Wimbledon last year
Anne Hathaway was one of many celebrities that attended Wimbledon last year
Game, set and mix and match at this year’s Wimbledon! There is no official dress code for spectators at the tennis event of the year as such, only unless you are in the Royal box or Member’s Area. Having said that, you should make the most of smart casual efforts, with Pimms being the ultimate accessory! The protocol for the Royal Box section is to “dress smart, suits/jacket and tie. Ladies are asked not to wear hats, as they tend to obscure the vision of those seated behind them”.  Check out some of last year’s celebs dressing for the occasion and we look forward to seeing what’s in store this year. Let’s hope there will be some ACE attempts!


Hats on for Henley 

Henley Royal Regatta is undoubtedly the best known regatta in the world and is a highlight of both the summer sporting calendar and social season. The event is a long established tradition and therefore the dress code is rather strict. It is advised you spread the word to your fellow guests in order to avoid the embarrassment of refused entry on the day. I attended last year and it is certainly one of the stricter occasions. So, Ladies and Gents, you have been warned! “Gentlemen are required to wear lounge suits, or jackets or blazers with flannels, and a tie or cravat. Ladies are required to wear dresses or skirts with a hemline below the knee and will not be admitted wearing divided skirts, culottes or trousers of any kind. Whilst not a requirement, it is customary for ladies to wear hats.”
So Ladies, showing a bit of leg is out of the question. Remember, keep it demure and classy. No saucy sailors at this outing!
Daisy Lowe at the Henley Royal Regatta
Daisy Lowe at the Henley Royal Regatta

Fancy dress for the Chap Olympiad

And finally, for those of you who want a little less fuss and like the idea of a spoof sporting event, opt for the Chap Olympiad at the Bedford Square Gardens held on July 8th to the 10th July. Admittedly, this is not the most glamorous outing but I do admire a sense of humor. Mix it up with fancy dress and you have yourself a good old fashion harmless day of fun. The Bedford Square Gardens is a really lovely public garden in London and is probably one of the best preserved pieces of Georgian architecture around. In keeping with the Olympian tribute there will be ten Olympic style races that can be entered by any member of the public.
The only rule here is that no sportswear is allowed; just eccentric imaginative attire. Sporting events include the hilarious “Tug of Hair” in which a rope is substituted for a lengthy moustache and umbrella jousting, using brollies and bikes instead of horses and lance! There will be great music and dancing with Pimms and pints; it’s an outing we’ll beersure to check out!
The Chad Olympiad Tug of Hair event
The Chad Olympiad Tug of Hair event


Put a Spring in your step...

Spring Fashion: Chloe coco Arnold’s style tips to help you embrace this colourful season


I am an excited bunny this Spring! So far, there has been a legitimate excuse to indulge in chocolate during Easter, a sunny bank holiday and longer, brighter days. With Summer just around the corner, I can already feel the heat in my bones. The world is full of vibrant colours, with beautiful flowers blossoming, exotic food on menus and funky cocktails. But most of all, I can see colour in the shops. And here is a selection of my favourite buys for the season and some tips for a stylish Spring…

With so many trends to choose from it is important to know what you can and can’t wear, but most of all, you should enjoy this season and let your imagination run wild.

You can’t get much more feminine than lace for Spring; it is a subtle way to show that you are a lady who lunches and love doing so! It is a fresh take on the less delicate crochet look, but equally sophisticated. Either styles are beautiful. Whether you wear a subtle top, or add lace as an accessory in the form of a pump, this look will take you right through to the end of summer and is a great way to layer over dresses and tops to add texture and luxury.

Erdem, Valentino, Miu Miu, Ellie Saab, Giambattista

Erdem, Valentino, Miu Miu, Elie Saab, Giambattista

Florals and patterns are another key look for Spring, for without them, what homage would we pay to Mother Nature’s colorful efforts? Flowers, bold prints, citrus fruits and geometric exotic shapes can be played with, without looking too whacky or eccentric. A look that seems to be big is floral or patterned tapered trousers, worn with a plain cotton t-shirt or tank top. Add a blazer and wedge or flat pump and you have a look that is not only stylish but shows you are not afraid to take risks. Or if that is a bit too out there for your liking, try adding a feathered earring or peacock necklace to a LBD or white simple summer maxi dress. After all, we too are exotic birds!

Peter Som

Peter Som

Candy colours are a forgiving and safe shade this Spring. Pastel pallets and soft hues are among the most popular of trends right now. Mint greens, pasty pink and lazy lilacs all allow us to show off our girly flirtatiousness and suit most colorings. In fact, here at The Sloaney, we salute the paler skin ladies working this look as when it is finished off with a darker shade, the style is complementary rather than draining, and offers contrast. Work the look in block colours, so as not to mix trends, and keep it chic and simple.

Louis Vuitton

Louis Vuitton

For those balmy evenings, channel your inner Charleston and flap the night away! All the hype over the beautifully shot silent film L’Artist, has got us going le freak for this chic! Fringing, beading, tassels and sequins all play a huge part this Spring. Think 21st century Great Gatsby girl but with a twist. Drop waists and shimmering sheen will keep it classic, and you can add a neon bright accessory for a more modern take.

Etro

Etro




Track for the sunny weather, enjoy :)

capturing LIGHT by www.justinmanville.com
Look stylish at the Cheltenham Festival with our fashion tips straight from the catwalk

There is no official dress code for Cheltenham race goers and considering the weather can be unpredictable at this time of year, the renowned racecourse welcomes a more casual approach. They recommend that you ‘dress to impress’, which is a cue for our imaginations to take over without limitation. After all, a life with limits can be a tad dull!

I for one embrace the more understated approach as I prefer to opt for casual equestrian chic when attending the races. Women should look stylish and effortlessly fabulous, rather than try too hard with fascinators, oversized obscure millinery creations and matching dresses. It is not that I don’t appreciate women going to all that trouble to be in with a chance to win at Ladies Day, or get recognized for their imagination, but looking funky and imaginative, whilst being functional and comfortable is surely a better alternative when cheering for your favorite steed.

Ralph Lauren

As we are currently experiencing a transitional phase between seasons, dressing for an outdoor occasion presents us with a challenge. Whilst it is difficult to decide what to wear, layering should be of primary importance. Start from the inside and work out; this way, if the weather picks up, or you get a flush of excitement during the festivities, you can simply remove your pashmina, coat, cashmere sweater or cardigan.

Having the liberty to dress either formally or otherwise at Cheltenham is welcomed, but we must not forget the fundamental components of equestrian style. The words chic, classic and traditional should be at the fore of your mind. History repeats and the classic equestrian look is one that will never go out of fashion. Such inspired fashion was a major feature on the fall 2012 catwalks, so you can follow the lead of some wonderful designers when creating your festival outfit.

Kate Middleton

Ralph Lauren, Gucci and Hermes are the established fashion houses that spring to mind when I think of creating an elegant horsey look, or classic preppy style. Ralph Lauren brought English tweeds, traditional plaids and three-piece suits to the catwalk. Top hats and walking sticks also featured to showcase looks that you can interpret for racing season. However, it was Tommy Hilfiger who won the equestrian edge by a furlong. His summary of the collection spoke volumes; ‘There’s an equestrian and military influence, mixed with a rock ’n’ roll edge.’ He was referring to the tweeds, riding coats and the pièces de résistance, namely the riding hat, which concluded the imaginative looks.

Victoria Beckham used a more subtle equestrian elegance that was perhaps less intimidating for the masses. She showed us that adding a double wrapped leather belt around the waist brings emphasis to a lady’s shape when layering. This is a trick that really works when you combine different textures and is a useful tip for Cheltenham.

Victoria Beckham

Michael Kors opted for a rural elegance with cosy blanket coats and ponchos, mixed with the softness of lace and satin. He used a variety of fabrics that would be welcomed at Cheltenham this year, such as leather, tweeds and wools that were elegantly worn.

No equestrian themed fashion feature would be complete without a mention of the classic British heritage brand,Burberry. Their timeless trench coats are ideal for the spring climate and the new collection also boasts chic tailoring. Try a tweed pencil skirt, leather jacket or opt for our favorite woven wicker or stripe cap, which is wonderfully reminiscent of a riding hat.

Finally, a classic Hermes riding boot is guaranteed to go down well in the Cotswolds and will help you channel your inner Kate Middleton. If you leave Cheltenham inspired by the jockeys and fancy a go yourself, then Hermes allows the true stars of the show to look just as stylish as us. The brand offers specialist riding equipment and saddles for your horse. Check out this emerald crocodile creation; who said fashion is just for people?!

Hermes Saddle

Preachers Son - "Come On" [Official Video]
+ behind the scene photos




styling:chloe coco arnold
styling assistant:shelley voom
director:vittoria collona
producer:justine doswell









As the run of fashion weeks climaxes, we bring you the TREND REPORT for Fall 2012

There is always an exciting energy in London during Fashion Week and this year was no different. The build up to shows, trend spotting, celebrities on the FROW, along with glimpses of the who’s who of the fashion world, all creates a thrilling atmosphere...

The excitement was not just restricted to London and each fashion week around the world has created a unique feel when unveiling next season’s hottest trends. New York celebrates the rock star vibe; bringing with it big, bold, excess. This city screams cool and never fails to deliver on its reputation for bringing out the pop stars and glitterati. Milan embraces all things sexy and an excessive opulence that only the Italians can do with true conviction. Paris is the pinnacle for couture, beauty, elegance and also reflective of the undeniable romance that the city represents. Then there is London; known for its creativity, cool factor and innovation. The British capital has an unrivalled ability for putting a designer on the map and also oozes a proud, aristocratic vibe.

FROW  Burberry - CLEMENCE POESY, EDDIE REDMAYNE AND ROSIE HUNTINGTON-WHITELEY

Whether or not you are an avid follower of the various fashion weeks, they represent a crucial part of the industry and act as a platform for leading designers to showcase their latest collections. Trends are not necessarily something to live by solely, but they definitely set a precedent for the masses. Whether you suffer at the hands of being a fashion victim, or enjoy taking certain subtleties from particular collections, it is vital that you know what cut and colouring suits your body shape. Thankfully, for next season, there is a little something for everyone.

As we look down the line towards Autumn/Winter 2012, prepare yourselves for winter florals, geometric prints, oversized knits, skirts (full and slinky), military, leather trousers and yes ladies, leggings are coming back!

Now, I know I have just dropped the ‘L’ bomb, so I will deal with the leggings first. Many of you will cringe at the thought of a revival of Flash Dance; with ballet pumps and mini skirts accompanying such a trend. However, for next season the idea is that they will act as a substitute for winter woolies and hosiery. Yes, your little tootsies may get chilly on those nights out, but ‘pain is beauty’, as they say.

This time around, the legging look is to be worn with sexy pointed stilettos and either full skirts, pencil skirts or dresses. If done properly, it will make for a sophisticated look. Issa showed us the way with subtle fun pattern leggings that matched the rest of the ensemble, while Clements Ribeiro gave us a slightly more sophisticated take on the look by adding black leggings to bold colours and pencil skirts. However, if you are uncomfortable with your leg size or ankle area, it is probably best to steer clear of this particular trend.

Issa

Winter Florals is a welcome trend and the obvious phase for florals is spring blossoms and summer vibrancy. This trend will brighten up even the darkest winter day. Giles Deacon, Erdem, Christopher Kane, Alexander McQueen andTemperley all used floral influences in their shows. Erdem and Giles showed us that little cardigans mixed with bold floral patterned skirts in warmer shades of greens, blues, reds and yellows can work quite sweetly. This concept creates a garden party vibe, with a ‘Pimms-on-the-lawn’ chic that would not only be approved by our grandmothers, but also encourages us to seek inspiration from their wardrobe.

Geometric Prints were a fun trend on the catwalks, but think of it like Marmite for winter, its a love or hate relationship. However; unsubtle prints can be an acquired taste. I adore geometrics and think they offer a great way to break up solid colour and balance out most shapes. They must be worn on the correct area; top or bottom depending on your weak spot. This is also a trend that can be interpreted through accessorises. A bold printed scarf can make the little black dress really pop. A fun geometric inspired heel could be tried even by the most conservative of fashion followers.Mary Katrantzou, Peter Pilloto and Johnathan Saunders all brought something geometric to their shows, with skirts, sweaters and jackets all featuring heavily on the runway.

The oversized knit is probably my favorite trend for the winter as it is easy and comfortable. If you are feeling creative, then you can raid your partner’s wardrobe and borrow one of his sweaters. Simply add a belt to the waist, roll up the sleeves and voila! The main advice to offer for this trend is that the jumper must hit below the bottom, but well above the knee. Acne showed us such a look when showcasing a neon lime jumper over leather cropped pants. WhileMulberry‘s show took oversized to another level. Large shaggy fur coats and gilets were whimsically inspired by Maurice Sedak’s monster themed children’s book, “Where the wild things are”.

Mulberry AW12

Another trend that was evident on the runways was a new take on leather trousers. I love leather and wear this look most winters. But it is time for a new take on the skinny, wet-look, second-skin style, as seen previously. Topshop andMulberry created a welcome alternative and edited the look by making it wide-legged and baggy. Although it is more grunge-inspired, I think this is perfect for the woman who is self-conscious about her leg. However, be careful not to swamp yourself with anything over-sized on top.

Swinging skirts also featured strongly and most women can work this ladylike look. There were a selection of shapes and sizes for this feminine trend. Temperley, Giles and Stella McCartney all had their own take on the flirty look. Swinging, kick flare, pencil, block, bold, swirl, brocade; the skirt is back and we love it here at The Sloaney. Its ‘Goodbye’ maxi and ‘Hello’ to a little bit of leg!

Finally, for the more conservative and tailored spirit, military is a key style for winter. It’s a look that can be very flattering and a nice alternative to the corporate and masculine androgyny that women use time and time again in the work environment. Khaki greens and clean lines were evident on the runways, especially of Alexander McQueen andBurberry. Try mixing it with lace up boots or heeled shoe boot brogues, as I think this look can bring out your inner dominance.

Alexander McQueen

via: www.thesloaney.com

by Chloe coco Arnold